Franchise Expansion Opportunities: Growth Strategies and Market Development for Church’s Texas Chicken® Owners

Multi-Unit Franchising Is a Path to Growth

One of the most effective ways to grow your Church's Texas Chicken® investment is through multi-unit ownership. This smart strategy means building a territory by owning and operating multiple locations within a specific geographic area. Best of all, multi-unit ownership comes with important perks; growing a portfolio of QSR restaurants with us means you’ll have the potential for:

• Greater revenue potential: The more units you own, the more revenue you can generate. This can lead to higher profits and a more stable financial future.
• Better prices: When you own multiple units, you can benefit from economies of scale. This means you can negotiate better prices with suppliers, get discounts on marketing and advertising, and streamline your operations.
• Less risk: Owning multiple units can help to reduce your risk. If one unit is not performing well, the other units can help to offset the losses.
• More brand awareness: When you own multiple units, you can create a stronger brand presence in your market. This can make it easier to attract new customers and retain existing ones.
• More freedom: As you own more restaurants, you can start to delegate more tasks to your team. This can give you more freedom to focus on the big picture and grow your business. You can also share resources, like staff and inventory, between locations.
• More capital: More revenue streams can mean better access to capital and the funds to grow more quickly.

The fact is, more and more franchise owners (1) across multiple industries and brands are leveraging the strength of multi-unit ownership, and our southern chicken franchise opportunities are a perfect example of why that’s such a smart way to do business.

How to Open a Chicken Restaurant

If you’re wondering how to open a chicken restaurant with us, we’re happy to say the process is straightforward and transparent. It often starts by filling out a brief form, found right here on our website, that lets us know of your interest. Once we receive it, someone from our team will call you, during which time we’ll get to know each other better. You can ask us any questions you may have about our brand and opportunity, and we’ll, in turn, learn more about your background, goals, and business interests. If we both feel like there’s a good fit, we’ll move forward.

Exploring New Franchise Territories

We encourage Church's Texas Chicken® franchise owners to expand their reach into new markets, opening additional locations within their current territory or venturing into entirely new ones. Either way, when considering market expansion, we’ll help by factoring in considerations like:

• Demographics: We’ll help you identify regions with growing populations and a demographic profile that aligns with your target customer base and financial goals.
• Competitive Landscape: We’ll assess the level of competition in the target market and identify potential opportunities.
• Site Selection: We’ll help you choose strategic locations with high visibility and easy accessibility.
• Market Research: We’ll conduct thorough market research to understand local preferences and trends.

Your restaurants’ success is our number one priority, so we make sure to use all our expertise to help you find and build out the perfect locations from the start to finish.

Multi-unit ownership offers significant opportunities for Church's Texas Chicken® owners to grow their business and increase profitability. By exploring market expansion and effective development strategies, you can position your franchise for long-term success — and with the support of the Church's Texas Chicken® system, you have the tools and resources needed to achieve your goals.

Right now, we have numerous territories available that are ready for real growth. To find out more about our multi-unit franchise opportunities, get in touch with the Church's Texas Chicken® team today!

1. Forbes; Franchising Through Multi-Unit Expansion; Oct. 17, 2022