Our QSR Franchise Opportunities Come with Expert Training and Support

If you’re looking to expand your portfolio with a quick-service-restaurant (QSR) investment, you should know that one of the best things about the QSR franchise opportunities offered by Church’s Texas Chicken® is that they come with comprehensive training and support so no matter what your experience may be, you and your team will feel fully prepared to operate from day one. Our support of you starts with a tried-and-true business model, complete with proven processes and procedures, and continues with expert marketing support for a well-rounded approach.

Keep reading to find out more about how we use our franchise training and support to help you make the most of our premier southern chicken franchise opportunities.

A Business Model That Means Business

Church’s Texas Chicken® is an exceptional brand that has stood the test of time, making us a terrific investment opportunity. Above all else, we’re good, wholesome food that’s handmade by people who care about quality and value. Our business model reflects our commitment to the bold and authentic Texas flavors we’ve come to be known for, and we’ve used our decades of industry know-how to refine a model that makes multi-unit ownership easier — easier to manage and easier to grow.

Our refined processes and procedures take the guesswork out of day-to-day business, allowing you and your team to become more efficient and responsive to the demands and rewards of ownership. Our comprehensive model acts as a roadmap and has answers to the following:

• How to find and hire friendly staff
• How to set growth goals
• How to create effective local marketing strategies
  · How to engage with your community
  · How to manage inventory
  · How to leverage vendor relationships
  · And much more

We know how important it is to start on the right footing, so in addition to the answers our business model provides, you and your team will have access to our proprietary Operations Manual, that goes over every aspect of our system in detail. Your team can also look forward to in-depth pre-opening training that includes workshops, seminars, and up to 150+ hours of on-the-job training, culminating in the certification of your restaurant’s assistant and general managers.

Expert Real Estate Help

Of course, all the training and support in the world won’t do any good if your restaurants are not located in areas that make them easy to get to and see. Our dedicated real estate team will work with you to help you find and build out the perfect locations for your restaurants as you grow your territory franchise by franchise. Our flexible restaurant footprints will make it easier to identify the right site, as we conduct in-depth analyses of any potential Church’s Texas Chicken® location before you settle on the appropriate one, factoring in:

• Demographics
• Traffic patterns
• Foot traffic
• Available parking
• Complimentary businesses
• Competition
• Zoning

We’ll also provide you with standard plans and specifications for each restaurant you open and connect you with the suppliers and vendors you’ll need to furnish them with our fresh new décor and the industry-leading equipment that will define your kitchens, making them easy and efficient to work in.

Marketing That Hits the Mark

We understand that franchisee success hinges on strong community engagement — and we’re here to help! As a new franchisee, you’ll be partnered with a Field Marketing Manager who’ll work closely with you to put together a specific and detailed marketing plan.
Furthermore, our decades of industry experience is at the heart of robust initiatives that will empower you to become a local marketing expert through:

• Localized Materials: We provide each franchisee with a toolkit full of customizable marketing materials, such as flyers, posters, and social media templates that they can tailor to local events or promotions.
• Community Relations: We offer guidance on building relationships with local schools, sports teams, and charities. This not only fosters goodwill but creates opportunities for targeted marketing through sponsorships and co-branded events.
• Local SEO: We’ll assist you with Search Engine Optimization (SEO) best practices to ensure your location shows up prominently in local online searches for "fried chicken near me." This drives organic traffic and makes it easier for hungry customers to find you.
• Social Media: We post content to help franchisees that are relevant at the local level. This could include anything from posting local promotions to highlighting local menu favorites to showcasing participation in community events.
• Cooperative Ad Funds: Franchisees are allotted a marketing budget for a new restaurant opening.
• Local TV: You’ll have access to national TV commercials. Franchisees can adapt these ads at their own expense to highlighting their location, list special offers, or include community involvement for a personal touch that resonates.

The right marketing at the right time is a critical component to your overall franchising success, and we make sure to help our franchisees leverage the power of a comprehensive approach to the fullest.

Reach out to the Church’s Texas Chicken® team to find out more information about our franchise opportunity and how we support our hardworking franchisees!