What’s the History of Fried Chicken and Why Are We the Best Chicken Franchise to Invest In?
Think about it — there are very few people who don’t love fried chicken. What’s not to love, especially when it’s prepared the Church’s Texas Chicken® way? We've been serving up hot and delicious bone-in fried chicken for over 70 years, which makes us one of the best chicken franchises to invest in. We know a thing or two about the industry and how to keep our guests coming back for more, and when you partner with us to open your own Southern chicken franchise restaurant, we'll make sure to share all our experience and expertise with you.
But what is the history of fried chicken? How long has it been around, and who was the genius who first came up with the recipe? Why should you become a multi-unit investor with Church’s Texas Chicken® to take advantage of America’s love of fried chicken? Keep reading for some answers.
Fried Chicken’s Popularity Goes Way Back
Fried chicken is a food that’s been enjoyed for hundreds of years and by millions of people. The history of this delicious meal actually goes back a very long way — thousands of years — with references to it in early Chinese, Middle Eastern, and West African accounts.
The origins of American-style fried chicken are often attributed to the American South, with the first recipe for American fried chicken published in 1824 in The Virginia Housewife. 1 While some fried chicken enthusiasts believe there’s evidence to suggest Scottish immigrants introduced this fan favorite to a wider audience, others believe it was the African people who played a more significant role in popularizing the meal. Indeed, many early African American entrepreneurs, particularly women, started selling fried chicken as early as the 18th century and helped to popularize the dish.
Why Are We Looking for Multi-Unit Chicken Franchise Investors?
Given the popularity of fried chicken, it should come as no surprise that our industry is a thriving one, with the global take-out fried chicken market estimated to be worth $10.52B by 2032 — just nine years away. 2 Furthermore, a recent report cited that nearly 79 million Americans consumed frozen fried chicken in 2020, while another report states that 49% of Americans eat fried chicken at least once a week.
Because our industry is such a robust one, we know the value in making the most of it, and there’s truly no better way to do so than by growing a multi-unit chicken franchise territory with Church’s Texas Chicken®.
We know from experience that many great benefits come with owning more than one franchise. It's why we ask our investors to commit to the 5-5-5 plan—investing $5 million over five years in five franchise restaurants to create a Church’s Texas Chicken® territory. Growing your portfolio in this way comes with numerous advantages, not the least of which is the potential for quicker growth. Below are a few more perks:
- Leverage What You’ve Learned
You’ve spent time learning about the quick-service restaurant industry and about our business model in particular, so it makes sense to leverage that knowledge and open more than one Church’s Texas Chicken® franchise.
Owning multiple chicken franchises means you’ll have the opportunity to share systems, procedures, and resources, allowing you to consolidate and streamline operations for all of them — potentially saving you time and money. You might also be able to take advantage of reduced pricing for marketing and advertising efforts because they’ll be for the benefit of more than one restaurant.
Furthermore, because you’ve already put the work into one franchise location, you’ll know what to expect with the next. You’ll have the experience under your belt to anticipate needs and responsibilities, giving you more time to focus on what really matters — customer service and growth!
- You Become a Trusted Business Leader
Taking advantage of a multi-unit franchise opportunity with us means you’ll not only be able to offer more people our delicious and affordable menu items but also expand your presence in your community and build on your reputation. Our recognized brand name is already a favorite, but owning more than one restaurant will allow you to bring more to communities and the chance to build on customer loyalty and trust. You’re a business leader when you own more than one Church’s Texas Chicken® restaurant, and that can mean all kinds of opportunities for growth and rewards.
- You Grow Your Bottom Line
Of course, one of the obvious benefits of multi-unit ownership, in addition to growing your brand presence, is boosting your bottom line. More Church’s Texas Chicken® restaurants mean more revenue streams, as each will be catering to the needs of unique neighborhoods and demographics. Each community you serve will discover and love what it is about our menu that makes it so special, and your guests will appreciate that you’re working to bring them wholesome, delicious, and affordable meals and snacks every day.
- BBC, The Origin of Fried Chicken, Feb 2022
- Market Research Future, Global Chicken Takeout Market, Feb 2021
We’re here to answer any questions you may have about why Church’s Texas Chicken® is the best chicken franchise to invest in, so get in touch today to learn more about our franchise process.