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Four Things to Avoid as a New Franchise Owner

Four Things to Avoid as a New Franchise Owner

Michael Prince
May 9, 2024

Some Things to Avoid as a New Fried Chicken Franchise Owner

Deciding to open a small fried chicken franchise business is a smart way to feed your entrepreneurial spirit, especially given that Church’s Texas Chicken® has a time-tested business model that paves the way toward smooth operation and growth. But because our model has so many built-in benefits, many would-be franchisees think their success is a given; it’s important to know, however, that success depends on you. 

In general, while being a franchisee betters your chances for success compared to independent ownership, it doesn’t guarantee it, especially if you don’t follow the advice of those who have been before you. Here, we’ll look at some common mistakes that first-time (or even experienced) franchisees might make and how they can hinder your efforts.

Skimming the Franchise Agreement 

The process of becoming a franchisee culminates in the signing of a franchise agreement (1), the legal document that, among other things, outlines what’s expected of you as a franchisee. It’s essential to read this agreement carefully so you have a full understanding of its content. If not, you might end up making mistakes down the road that could be costly, or frustrating, or both.

For instance, if you haven’t read your franchise agreement carefully, it could lead to making mistakes like:  

  •     Not securing the right licenses
  •     Not paying required monthly fees
  •     Not adhering to brand procedures
  •     Not using approved suppliers
  •     Not using the brand’s name or trademarks appropriately
  •     And more…

Brands have guidelines and practices that must be followed for one reason only: to ensure the success of each franchisee and the brand as a whole. Consistency allows for brand growth and gives franchisees the room to explore their markets and take advantage of opportunities. Adhering to the franchise agreement ensures there is no confusion and keeps everything transparent.

Not Following the Business Model

New businesses, no matter how they’re started, can’t succeed unless they have some sort of plan in place for growth, and a good business model is just that — a road map that features ways to scale and capitalize on revenue streams. The better, more established franchise brands like ours have spent considerable time — in our case, decades! — and effort to refine their business models, which is why our chicken franchise opportunity has been so popular with so many investors. So, to not follow a brand’s model is a mistake and a potentially costly one. It also will likely go against a brand’s franchise agreement.  

Some new franchisees think a brand’s business model is simply a template to be used at their discretion, but that’s inaccurate. Successful brands, like Church’s Texas Chicken®, are just that because they’ve refined a business model that, when followed, positions franchisees for growth. As a fried chicken franchise owner, you’ve paid for access to our business model, so why wouldn’t you use it? It’s an extremely valuable resource that competitors don’t have, and that can keep you on top of our industry.

Not Taking Advantage of Support

Another important benefit of becoming a franchisee is the ongoing support you’ll have access to. This corporate support can and usually does include help with marketing, access to online resources, networking opportunities, research and development, and much more. A franchisee pays for this support through monthly royalty fees, so it would be an oversight not to take advantage of it.  

The fact is, a brand is only as successful as each of its franchisees; success is a team mentality, and the most successful franchisees embrace this idea. They don’t hesitate to reach out to their corporate team for advice, to share their concerns or feedback, or to get answers to important questions. They make use of whatever resources are available to them in the way of operations manuals, marketing materials, webinars, and more. And they celebrate that they’re part of a network of other franchisees who are there to encourage each other and share ideas.   

As a Church’s Texas Chicken® franchisee, it’s important to realize that while you’re the owner of a small business, you aren’t alone. As we like to say, you’re in business for yourself, not by yourself, so make sure to utilize every advantage that comes with being part of the Church’s Texas Chicken® brand family.

Underestimating the Work Involved

While it’s true that as a franchisee you’ll have access to all kinds of resources and support to help you manage your business and help it grow, that doesn’t mean you won’t be required to stay intimately involved in all aspects of it, especially when first starting your franchise chicken restaurants. Small business ownership is rewarding work, but it requires dedication and persistence. Being a franchisee will ask no less of you.  

However, some franchisees are under the impression that built-in brand support means they won’t have to be as involved in the day-to-day operations of their franchise. This is simply not the case. As a Church’s Texas Chicken® restaurant owner, you’re the face of your business, and your success will depend very much on your involvement. However, once your restaurants are established, you just might find you have more freedom to decide how heavily involved you’d like to be. You’ll have qualified staff members you can rely on and a better understanding of what it takes to run your franchises, leaving you the ability to strike a more satisfying work/life balance.

To find out more information about a Church’s Texas Chicken® franchise opportunity and all it comes with, reach out to our franchise team today.

  1. Small Business Trends; Franchise Agreement: 20 Important Things to Know

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Some Things to Avoid as a New Fried Chicken Franchise Owner

Deciding to open a small fried chicken franchise business is a smart way to feed your entrepreneurial spirit, especially given that Church’s Texas Chicken® has a time-tested business model that paves the way toward smooth operation and growth. But because our model has so many built-in benefits, many would-be franchisees think their success is a given; it’s important to know, however, that success depends on you. 

In general, while being a franchisee betters your chances for success compared to independent ownership, it doesn’t guarantee it, especially if you don’t follow the advice of those who have been before you. Here, we’ll look at some common mistakes that first-time (or even experienced) franchisees might make and how they can hinder your efforts.

Skimming the Franchise Agreement 

The process of becoming a franchisee culminates in the signing of a franchise agreement (1), the legal document that, among other things, outlines what’s expected of you as a franchisee. It’s essential to read this agreement carefully so you have a full understanding of its content. If not, you might end up making mistakes down the road that could be costly, or frustrating, or both.

For instance, if you haven’t read your franchise agreement carefully, it could lead to making mistakes like:  

  •     Not securing the right licenses
  •     Not paying required monthly fees
  •     Not adhering to brand procedures
  •     Not using approved suppliers
  •     Not using the brand’s name or trademarks appropriately
  •     And more…

Brands have guidelines and practices that must be followed for one reason only: to ensure the success of each franchisee and the brand as a whole. Consistency allows for brand growth and gives franchisees the room to explore their markets and take advantage of opportunities. Adhering to the franchise agreement ensures there is no confusion and keeps everything transparent.

Not Following the Business Model

New businesses, no matter how they’re started, can’t succeed unless they have some sort of plan in place for growth, and a good business model is just that — a road map that features ways to scale and capitalize on revenue streams. The better, more established franchise brands like ours have spent considerable time — in our case, decades! — and effort to refine their business models, which is why our chicken franchise opportunity has been so popular with so many investors. So, to not follow a brand’s model is a mistake and a potentially costly one. It also will likely go against a brand’s franchise agreement.  

Some new franchisees think a brand’s business model is simply a template to be used at their discretion, but that’s inaccurate. Successful brands, like Church’s Texas Chicken®, are just that because they’ve refined a business model that, when followed, positions franchisees for growth. As a fried chicken franchise owner, you’ve paid for access to our business model, so why wouldn’t you use it? It’s an extremely valuable resource that competitors don’t have, and that can keep you on top of our industry.

Not Taking Advantage of Support

Another important benefit of becoming a franchisee is the ongoing support you’ll have access to. This corporate support can and usually does include help with marketing, access to online resources, networking opportunities, research and development, and much more. A franchisee pays for this support through monthly royalty fees, so it would be an oversight not to take advantage of it.  

The fact is, a brand is only as successful as each of its franchisees; success is a team mentality, and the most successful franchisees embrace this idea. They don’t hesitate to reach out to their corporate team for advice, to share their concerns or feedback, or to get answers to important questions. They make use of whatever resources are available to them in the way of operations manuals, marketing materials, webinars, and more. And they celebrate that they’re part of a network of other franchisees who are there to encourage each other and share ideas.   

As a Church’s Texas Chicken® franchisee, it’s important to realize that while you’re the owner of a small business, you aren’t alone. As we like to say, you’re in business for yourself, not by yourself, so make sure to utilize every advantage that comes with being part of the Church’s Texas Chicken® brand family.

Underestimating the Work Involved

While it’s true that as a franchisee you’ll have access to all kinds of resources and support to help you manage your business and help it grow, that doesn’t mean you won’t be required to stay intimately involved in all aspects of it, especially when first starting your franchise chicken restaurants. Small business ownership is rewarding work, but it requires dedication and persistence. Being a franchisee will ask no less of you.  

However, some franchisees are under the impression that built-in brand support means they won’t have to be as involved in the day-to-day operations of their franchise. This is simply not the case. As a Church’s Texas Chicken® restaurant owner, you’re the face of your business, and your success will depend very much on your involvement. However, once your restaurants are established, you just might find you have more freedom to decide how heavily involved you’d like to be. You’ll have qualified staff members you can rely on and a better understanding of what it takes to run your franchises, leaving you the ability to strike a more satisfying work/life balance.

To find out more information about a Church’s Texas Chicken® franchise opportunity and all it comes with, reach out to our franchise team today.

  1. Small Business Trends; Franchise Agreement: 20 Important Things to Know

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