Any business owner will tell you that one of the most important aspects of the job is identifying and setting growth goals, and as a Church’s Texas Chicken® franchise owner, you'll certainly want to do the same.
Whether you open a hot chicken franchise, a chicken wing franchise, or a fried chicken franchise, setting growth goals is your way of measuring success and focusing on the big picture. Tracking your growth as a business owner isn’t just good for your bottom line — it’s critical to staying responsive and relevant, and one of the best ways to do so is to use KPIs, or key performance indicators.
KPIs are important because they measure the success of projects, processes, and campaigns over time, allowing you to keep important business objectives front and center. Setting and tracking KPIs helps you determine exact numbers and provides a clear understanding of how well your Church’s Texas Chicken® franchise is reaching its best customers.
Creating a KPI strategy starts with identifying what you want to track and measure. It’s important to narrow that down, and depending on what kind of business you run or what industry you’re in, your KPIs will differ.
Additionally, KPIs can be categorized by what they measure. For example, process KPIs track how well a new process is working. Directional KPIs track overall company performance. Input KPIs track what resources a business needs for a particular project or process to be successful.
Below are a few KPIs you might find useful as a Church’s Texas Chicken® franchisee:
Customer growth: What percentage of guest growth do you see each month? What is your target number? You can use revenue over a set time period to help gauge client growth.
Customer service: How quickly do you respond to customer feedback? How do you address problems or issues? How do you handle special requests? You can use client reviews or surveys to gauge this KPI.
Brand awareness: How many people know about your franchise? How do they find you? Among other ways, you can track your social media platforms and/or website to measure this KPI.
The benefits of identifying and tracking KPIs go beyond enabling overall growth. They can allow you to set benchmarks, which can help your franchise scale and refine processes. Other valuable benefits of utilizing KPIs include:
Better communication: Monitoring KPIs can provide insight that helps people understand and internalize your growth goals, which can ultimately enhance communication across teams.
Better productivity: Keeping a pulse on KPIs can help you set actionable goals that will motivate staff, which, in turn, can increase productivity.
Better innovation: Tracking KPIs lets you and your team spot trends or patterns that you otherwise might not notice, allowing you the potential to improve innovation and build brand awareness.
At Church’s Texas Chicken®, we know how important it is to have a handle on processes and procedures — the very activities that KPIs are meant to track and measure.
That’s why our business model has been refined to include answers to just about every aspect of day-to-day operations, including what marketing strategies to use and when, what to look for in a great employee, how to engage with your community, and much, much more.
You’ll also have 24/7 access to our proprietary Operations Manual that goes over our processes and procedures in detail so you can feel confident at all times in your ability to meet the challenges and rewards of franchise ownership.
Being able to rely on a time-tested business model like ours, as well as other important resources we make available to you, means you’ll be in a great position to take advantage of a robust industry, and planning for growth will be easier as a result.
At Church’s Texas Chicken®, we believe good things happen when we all work together. To find out more about how we help our franchisees succeed, get in touch today!