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Drive-Thru Is King: Now 70% of QSR Franchise Revenue

Drive-Thru Is King: Now 70% of QSR Franchise Revenue

Michael Prince
May 3, 2024

Our QSR Franchise Opportunities Are All About On-the-Go Dining

The American love affair with quick-service restaurants (QSRs) has been going on for generations and shows no signs of slowing down, making QSR franchise opportunities with Church’s Texas Chicken® something to seriously consider. However, the way we consume our favorite fast-food meals has undergone a dramatic shift. Today, the drive-thru reigns supreme, and it’s transforming the QSR landscape. This evolution presents real potential for both individual investors and QSR franchise development groups that can adapt and thrive in the drive-thru era — and the good news is, we can help you do just that.

The Rise of Drive-Thru Dining

Drive-thru dining options have always been popular, but today, they have become a dominant choice. There are several factors contributing to this, including: 

  •     Convenience: Our fast-paced lives demand convenience. Most drive-thrus offer a frictionless experience, allowing customers to grab a meal without leaving their cars, perfect for busy schedules, errands, or chauffeuring hungry kids.
  •     Technology: Advancements like digital menu boards, mobile ordering apps with prepayment options, and contactless payment systems have streamlined the drive-thru experience. Orders are placed with ease, wait times are minimized, and the whole process becomes faster and more efficient.
  •     Safety: Social distancing concerns during the COVID-19 pandemic propelled drive-thrus to the forefront. They offered a safe and relatively contactless way to enjoy QSR meals, further solidifying their place in consumer habits.

Off-Site Food Options More Popular Than Ever

While there are any number of reasons why consumers love a drive-thru option, what’s clear is that convenience plays a major role in consumer preferences. In fact, as more Americans lead busier lives, they’ve prioritized convenient, contactless, off-site dining options, like drive-thrus, delivery, digital ordering, and more. Statistics (1) support this fact: 

  •     3X monthly: how often the average American dines out 
  •     4.5X monthly: how often the typical consumer orders delivery 
  •     57%: the percent of consumers who prefer take-out or delivery over dine-in

In fact, 20% of consumers (2) say they spend more on off-premise orders compared to a dine-in experience, and digital ordering and delivery have grown 300% faster (3) than dine-in traffic since 2014, with the fast-food and fast-casual markets being the most popular for off-site dining.  

Smart and nimble QSR franchise opportunities like Church’s Texas Chicken® have paid close attention to these trends and have made sure to adjust their business models accordingly. We’ve always believed in making it easy for our guests to enjoy our fresh and affordable menu items, but we understand that now more than ever, it’s important to offer them lots of choices that translate into streams of revenue for our franchise partners.

Drive-Thru Advantages

While convenience is king, the popularity of drive-thru dining offers several advantages for those investors interested in establishing a QSR restaurant franchise territory: 

  •     Profit: The more options you provide your guests to enjoy our delicious and affordable menu, the better your potential to boost your bottom line. Convenience is important to consumers, and they’re willing to pay for it.
  •     Efficiency: Drive-thrus allow for faster customer care, leading to higher sales per square foot of restaurant space. This increased efficiency translates to significant profitability for QSRs, allowing for better resource allocation and growth opportunities.
  •     Feedback: The rise of digital ordering through apps allows QSRs to collect valuable customer data. This goldmine of information can be used to personalize menus, offer targeted promotions based on past orders and preferences, and optimize the drive-thru experience for maximum efficiency.

A drive-thru option is important to any quick-service restaurant location, but having more than one way to conveniently enjoy our delicious menu items is the hallmark of our premier franchise opportunities. Our off-site options include not only drive-thru; the Church’s Texas Chicken® mobile app will allow your customers to order ahead of time and get exclusive offers, and our online ordering option lets customers either pick up the food themselves or have it delivered straight to their door via partners like GrubHub and DoorDash.

Multiple revenue streams are an important part of successful business ownership, and as an investor in the restaurant industry, it’s essential to do your homework before deciding on a brand partnership. Once you do, we’re sure you’ll come away appreciating everything a Church’s Texas Chicken® franchise opportunity has to offer.

To find out more about what truly sets Church’s Texas Chicken® apart from the competition, reach out to our friendly franchise team today! 

  1.     US Foods; The Diner Dispatch: 2023 American Dining Habits
  2.     Restaurant Business; The Stats Are In: Consumers Are Upping Restaurant Delivery
  3.     Nation’s Restaurant News; Restaurant Takeout and Delivery Are Taking a Bite Out of Dine-In Traffic

Learn More About Franchising with Church's

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Our QSR Franchise Opportunities Are All About On-the-Go Dining

The American love affair with quick-service restaurants (QSRs) has been going on for generations and shows no signs of slowing down, making QSR franchise opportunities with Church’s Texas Chicken® something to seriously consider. However, the way we consume our favorite fast-food meals has undergone a dramatic shift. Today, the drive-thru reigns supreme, and it’s transforming the QSR landscape. This evolution presents real potential for both individual investors and QSR franchise development groups that can adapt and thrive in the drive-thru era — and the good news is, we can help you do just that.

The Rise of Drive-Thru Dining

Drive-thru dining options have always been popular, but today, they have become a dominant choice. There are several factors contributing to this, including: 

  •     Convenience: Our fast-paced lives demand convenience. Most drive-thrus offer a frictionless experience, allowing customers to grab a meal without leaving their cars, perfect for busy schedules, errands, or chauffeuring hungry kids.
  •     Technology: Advancements like digital menu boards, mobile ordering apps with prepayment options, and contactless payment systems have streamlined the drive-thru experience. Orders are placed with ease, wait times are minimized, and the whole process becomes faster and more efficient.
  •     Safety: Social distancing concerns during the COVID-19 pandemic propelled drive-thrus to the forefront. They offered a safe and relatively contactless way to enjoy QSR meals, further solidifying their place in consumer habits.

Off-Site Food Options More Popular Than Ever

While there are any number of reasons why consumers love a drive-thru option, what’s clear is that convenience plays a major role in consumer preferences. In fact, as more Americans lead busier lives, they’ve prioritized convenient, contactless, off-site dining options, like drive-thrus, delivery, digital ordering, and more. Statistics (1) support this fact: 

  •     3X monthly: how often the average American dines out 
  •     4.5X monthly: how often the typical consumer orders delivery 
  •     57%: the percent of consumers who prefer take-out or delivery over dine-in

In fact, 20% of consumers (2) say they spend more on off-premise orders compared to a dine-in experience, and digital ordering and delivery have grown 300% faster (3) than dine-in traffic since 2014, with the fast-food and fast-casual markets being the most popular for off-site dining.  

Smart and nimble QSR franchise opportunities like Church’s Texas Chicken® have paid close attention to these trends and have made sure to adjust their business models accordingly. We’ve always believed in making it easy for our guests to enjoy our fresh and affordable menu items, but we understand that now more than ever, it’s important to offer them lots of choices that translate into streams of revenue for our franchise partners.

Drive-Thru Advantages

While convenience is king, the popularity of drive-thru dining offers several advantages for those investors interested in establishing a QSR restaurant franchise territory: 

  •     Profit: The more options you provide your guests to enjoy our delicious and affordable menu, the better your potential to boost your bottom line. Convenience is important to consumers, and they’re willing to pay for it.
  •     Efficiency: Drive-thrus allow for faster customer care, leading to higher sales per square foot of restaurant space. This increased efficiency translates to significant profitability for QSRs, allowing for better resource allocation and growth opportunities.
  •     Feedback: The rise of digital ordering through apps allows QSRs to collect valuable customer data. This goldmine of information can be used to personalize menus, offer targeted promotions based on past orders and preferences, and optimize the drive-thru experience for maximum efficiency.

A drive-thru option is important to any quick-service restaurant location, but having more than one way to conveniently enjoy our delicious menu items is the hallmark of our premier franchise opportunities. Our off-site options include not only drive-thru; the Church’s Texas Chicken® mobile app will allow your customers to order ahead of time and get exclusive offers, and our online ordering option lets customers either pick up the food themselves or have it delivered straight to their door via partners like GrubHub and DoorDash.

Multiple revenue streams are an important part of successful business ownership, and as an investor in the restaurant industry, it’s essential to do your homework before deciding on a brand partnership. Once you do, we’re sure you’ll come away appreciating everything a Church’s Texas Chicken® franchise opportunity has to offer.

To find out more about what truly sets Church’s Texas Chicken® apart from the competition, reach out to our friendly franchise team today! 

  1.     US Foods; The Diner Dispatch: 2023 American Dining Habits
  2.     Restaurant Business; The Stats Are In: Consumers Are Upping Restaurant Delivery
  3.     Nation’s Restaurant News; Restaurant Takeout and Delivery Are Taking a Bite Out of Dine-In Traffic

READY TO BLAZE YOUR OWN TRAIL?

We’re a bold and innovative brand that just keeps growing — and we want you to be part of it. Check out our territories map to find out where we’ve identified areas that are perfect for your Church's Texas Chicken® restaurant franchise. Then reach out to one of our franchise team members to get the conversation going.
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