A New Restaurant Redesign Helps a Fast-Growing Chicken Franchise Succeed

The world of fast food is fiercely competitive, so standing out in the crowd is crucial. Church's Texas Chicken™ franchisees own some of the fastest-growing chicken franchises in part because of their welcoming and thoughtfully designed restaurants. We understand how important atmosphere is, and have implemented a design refresh program, called "Blaze," that's transforming our brand image, one restaurant at a time. This important initiative has meant beautiful exterior and interior design changes that are making Church's Texas Chicken™ a more attractive destination for guests, ultimately boosting the bottom line for our franchisees and making us a top chicken franchise opportunity.

Curb Appeal Is Important

First impressions matter (1), and our Blaze refresh program starts by creating a more inviting atmosphere right from the curb. Gone are the generic fast-food facades. Our new Blaze design incorporates warm textured wood panels that exude a sense of comfort and quality, while red portals and gold tower accents add a touch of Texan flair. These design elements combine to create a welcoming environment that entices guests to step inside.

Honoring Our Texas Roots

Our refresh doesn't stop at the exterior. Stepping inside one of our restaurants that’s undergone the design refresh is an immersive experience that celebrates our Texas roots. Large "heritage murals"and other design touches showcase our history and connection to the Lone Star State. This focus on our history creates a sense of authenticity and fosters a connection with customers who appreciate our long-standing commitment to quality.

But there’s more. Our restaurant refresh also includes:

• Contemporary Comfort: No more sterile, brightly lit rooms. The new Blaze interior features a more contemporary aesthetic with comfortable seating arrangements and a focus on natural light. This creates a relaxed and inviting atmosphere, encouraging customers to linger and enjoy their meals.
• Functional Design: The Blaze layout prioritizes efficiency. Ordering and pick-up areas are designed for a smooth customer flow, minimizing wait times and maximizing convenience. Digital menu boards enhance the ordering experience. All this translates to happier customers and potentially higher order values.

We recognize that while it’s important to celebrate our heritage, we also need to embrace a more modern aesthetic, and the Blaze refresh achieves this balance. Our thoughtful blend of modern and traditional creates a space that feels current and welcoming to a broad range of guests.

The Impact on Your Bottom Line

Investing in a welcoming restaurant design isn't just about aesthetics; it's a strategic business decision that has meant tangible benefits for Church's Texas Chicken™ franchisees. These advantages include:

• Increased Guest Traffic: A more inviting exterior and a comfortable, well-designed interior create a positive first impression, encouraging customers to choose Church's Texas Chicken™ over competitors.
• Enhanced Brand Image: The Blaze refresh elevates our overall image, positioning us as a modern and relevant fast-food option. This can attract new customer segments who might not have previously considered our brand.
• Improved Customer Experience: The thoughtful design elements in Blaze restaurants create a more enjoyable dining experience, encouraging customers to return for more. This translates into increased customer loyalty and repeat business.
• Employee Satisfaction: A well-designed workspace with a positive atmosphere can boost employee morale and productivity. This, in turn, can lead to better customer service and a more positive overall dining experience.

Building on Success

The positive impact of the Blaze program is undeniable, with more and more of our food franchises available undergoing this refresh. With over 100 restaurants already transformed and hundreds more planned in the coming years, we are clearly committed to this design-driven approach to success. This commitment benefits not only our brand but our franchisees as well, empowering them to attract and retain customers in a highly competitive marketplace.

By prioritizing a welcoming and thoughtfully designed environment, Church's Texas Chicken™ is ensuring its place as a top brand in the fast-food industry for years to come.

To find out more about what makes Church’s Texas Chicken™ the fastest-growing chicken franchise opportunity, get in touch today.

1. Restaurant Owner.com; How to Create and Maintain a Positive First Impression of Your Restaurant; Howard Riell