There’s a lot to think about as a business owner, but top of mind is the bottom line — what your profits are at the end of each day. At Church’s Texas Chicken®, we appreciate that fact.
Over the decades, we’ve crafted strategies, processes, and procedures that allow our franchisees to enjoy measurable success, and when you join our franchise family, we’ll help you boost the ROI of your chicken franchise in the USA, too.
So, how do we do it? How will we help you maximize your chicken franchise restaurants’ profits? Keep reading to find out.
Our Proven Franchising Business Model
At the heart of our QSR opportunity is our time-tested business model, one that the owners of our most profitable restaurants adhere to closely. It will act as a proven roadmap to help you navigate just about every aspect of franchise ownership, from leveraging industry relationships to finding and hiring friendly and qualified staff to marketing your franchise to your best customers.
We’re exceptionally proud of our model and are always working to refine it by listening to valuable franchisee feedback, staying on top of industry trends, and factoring in consumer preferences.
The fact is franchisors require their franchisees to follow their business models for good reasons. In our case, doing so encourages consistency across the brand and assures our guests that no matter which Church’s Texas Chicken restaurant they dine at or order from, they can count on the most delicious bone-in fried chicken, mouth-watering Honey Butter Biscuits™, and satisfying sides every time.
The benefits of brand consistency are enjoyed by all franchisees, no matter how many restaurants they own or how long they’ve been in business, and our model helps to keep franchisees on track toward success.
A well-planned and tested business model like ours works in two important ways: it gives you vetted processes and procedures to follow that will allow you to operate your Church’s Texas Chicken franchise restaurants seamlessly, and it will free you up to focus on what’s important — customer service and growth.
The QSR industry is a highly competitive one, and not all business models that are meant to leverage that industry are created equal. The best ones, like the Church’s Texas Chicken model, take full advantage of it in ways the competition simply can’t match.
Successful businesses don’t exist in a vacuum; they depend on relationships — with their customers, their community, and with industry suppliers and vendors to help them see success. We’ve spent over seven decades building connections with our guests through a menu of delicious meals, sandwiches, and sides, and with communities, by supporting important local initiatives.
We’ve also nurtured industry relationships that will position your chicken franchises for success. It starts with approved vendors for the furnishings, lighting, kitchen equipment, and supplies you’ll need to build and open your new restaurant and continues with the connections we’ve established for the freshest menu ingredients.
New independent business owners must spend valuable time seeking out and maintaining sources for the things they’ll need to grow. Our franchisees don’t have to worry nearly as much about that, thanks to the connections we’ve already made that will help them boost their bottom lines.
Getting the Word Out About Our Delicious Texas-Style Chicken
Ultimately, of course, success depends entirely on letting your best customers know you’re in business and that you have something of value to offer. Getting the word out is critical, and we help you do that with consistent national and regional marketing strategies that utilize our expertise and our recognizable brand assets.
Our franchise marketing experts are always working on national, regional, and local strategies to keep the Church's Texas Chicken name top of mind all year long. These initiatives include:
- Strategic new market entry planning that includes a competitive assessment, brand positioning training, and consumer research support to help position you from day one.
- Business intelligence and brand tracking for market data that will help you make data-driven marketing decisions day to day.
- Corporate support to build annual market plans that drive awareness, sales, and traffic growth.
We continually innovate through initiatives that build brand awareness and interest and regularly introduce ready-to-launch products as limited-time offers to keep your guests coming back for more.
We actively engage on our social media platforms, and our beautiful and user-friendly consumer website reiterates everything your franchise will have to offer your community.
We know how important flexibility and responsiveness are to business growth, particularly if you’re in the QSR industry, and your bottom line will always be our priority.
To find out more about how Church’s Texas Chicken helps franchisees enjoy month-after-month growth, get in touch today.