What Are Some Common Questions Multi-Unit Investors Have About Our Quick-Service Restaurant Franchise Opportunity?
Multi-unit franchise investors know there are many benefits to owning more than one location of a franchise brand, including economies of scale and the potential for quicker growth, and a Church’s Texas Chicken® quick-service restaurant (QSR) franchise opportunity comes with those advantages, too. But, savvy investors should ask a lot of questions before committing to any quick-service restaurant franchising and multi-unit chain management opportunity. Our industry can be a demanding one that requires a hands-on approach by the franchisee and their team, so it's a very good idea to have a clear understanding of what your responsibilities will be.
We encourage prospective franchisees to perform their due diligence and to ask plenty of questions of a franchisor. Transparency is key to any relationship, especially in business, and at Church’s Texas Chicken®, we make sure to answer any questions a potential franchisee may have. Let's take a look at a few of the more common ones we hear from prospective multi-unit investors.
How Many Restaurants Do I Need to Open?
Churches Texas Chicken® has enjoyed tremendous growth over the decades, in part because we approach our success with a multi-unit strategy in place, one that not only allows the brand to see meaningful growth but individual franchisees as well.
With this in mind, we require new franchisees to commit to the 5-5-5 plan of development — five restaurants opened over the course of five years with demonstrated financial resources of $5 million. There are many advantages that come with multi-unit ownership, including the potential for quicker growth and a better bottom line, shared resources, and better brand awareness.
Our brand has been built to support multi-unit investors who benefit from our deep industry relationships that allow them to enjoy cost savings on things like inventory and menu items and our expert marketing efforts that put them in front of their best customers. Multi-unit growth is a concerted effort on the part of the franchisee and the franchisor, and our corporate team is committed to helping our multi-unit owners see a return on their investment as quickly as possible.
How Will My Chicken Franchise Territory Be Defined?
We know it’s essential to establish your restaurants in a territory that will support them, so we consider numerous criteria to help us help you grow your restaurants in a territory that will support them. We'll ensure your restaurants are not competing with other Church’s Texas Chicken® franchisees, and we’ll factor in demographics and population size before we settle on the right area together.
You can also count on us to provide you with standard plans and specifications for each one of your new restaurants, and you’ll have access to the appropriate vendors for restaurant decor, lighting, inventory, and the ingredients you'll need to prepare our popular menu items.
Will I Get Help with Real Estate Selection?
Absolutely. We know how important it is to choose the right locations for your restaurants, so once your territory has been defined, you'll work closely with our real estate team, who will conduct an in-depth market analysis of potential locations, taking into account factors like available parking, ease of access, visibility, competitors, and more. Our comprehensive real estate overview is a real value proposition that only Church’s Texas Chicken® franchisees enjoy, and that will offer you an immediate competitive advantage.
You can also look forward to market planning guidance, site standards and recommendations, and real estate planning and analytics software to help you fine-tune your decisions. Whether you want to open a freestanding restaurant, an end-cap location, or a drive-through-only franchise, we'll be with you every step of the way.
Additional Important Questions
An open and honest dialogue between the franchisee and franchisor is critical to the success of each and every franchise location, and good communication should never stop. This is true of any reputable and established franchise brand, but especially of a QSR franchise opportunity. With that said, other important questions that a multi-unit investor should ask of a quick-service restaurant franchisor include:
· What are the growth prospects for the industry?
· What are the challenges facing the industry?
· What experience and track record does the franchisor have?
· What is the franchisor's financial condition?
· What are the brand’s marketing and advertising strategies?
· What does training and support look like?
Multi-unit ownership with Churches Texas Chicken® is an exciting and rewarding way to grow your presence in your community and add real value to your portfolio, and with our continued support to rely on, you’ll be in business for yourself, never by yourself.
To find out more about what makes Church’s Texas Chicken® an industry leader and why a multi-unit investment in our quick-service restaurant franchise makes sense, reach out today.